"Knowledge which is acquired under compulsion obtains no hold on the mind."
Plato
"No man's knowledge here can go beyond his experience."
John Locke
"The knowledge of anything, since all things have causes, is not acquired or complete unless it is known by its causes."
Avicenna
"There comes a time when the mind takes a higher plane of knowledge but can never prove how it got there."
Albert Einstein
"Where there is shouting, there is no true knowledge."
Leonardo da Vinci
"All the knowledge I possess everyone else can acquire, but my heart is all my own."
Johann Wolfgang von Goethe
"The only real security that a man can have in this world is a reserve of knowledge, experience and ability."
Henry Ford
"Risk comes from not knowing what you're doing."
Warren Buffett
"Never stop learning; knowledge doubles every fourteen months."
Anthony J. D'Angelo
"Having knowledge but lacking the power to express it clearly is no better than never having any ideas at all."
Pericles
"If you have knowledge, let others light their candles in it."
Margaret Fuller
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learn with us

Our approach

We organized this learning programme into  individual courses while taking care that main ideas and key cognition are mentioned and further explained throughout each course. When possible we’ll provide clear visuals of basic processes and important frameworks to enhance the learning experience. After each lesson, a summary with key takeaways is provided, along with useful links to learn more about each subject. 

We are not perfect

Learning material ahead of you is the result of the author’s experiences and collective knowledge. The field of Digital Marketing is progressing rapidly along with the advancement of Technology, therefore we’ll give our best to provide fundamentals for each course, supplemented with additional sources and blog materials for news and useful tips. We are open to any suggestions on new subjects, and will gladly take into consideration your constructive critics.

what will you learn?

Marketing basics

Good fundamentals determine the success. Before going on to the next lesson, make sure you master the basic concept, ideas, and frameworks of digital marketing.
NEW

Content Strategy

Find out why a good content strategy is a key element in creating a recognizable brand and flawless ad campaigns.
NEW

Social media

Explore the features of different media channels, their benefits, and their purpose. Learn the importance of being present on social media and what content strategy works best for each channel.
NEW

Search engine optimisation

Demystify SEO and acquire its standard language. Learn how to make an onsite and offsite SEO audit and find out why constant efforts on improving your site ranking are so important for user acquisition.
IN PROGERSS

Display advertising

Learn how display advertising is used for introducing your offer to new and existing customers. Get tips on targeting and buying strategy, and identify the right keywords for your business.
IN PROGRESS

email marketing

Find out why email marketing is considered one of the best channels for direct communication. Discover how to shape your content to make the best impression in each stage of the customer journey.
IN PROGRESS

marketing analytics

Being able to analyze the outcomes of your work and to produce comprehensive reports is key to any marketing role. Learn more about audience evaluation, trend tracking, and traffic analysis.
IN PROGRESS