The more personalized content is usually more successful. Customers want the content that relates to them and is specific to their needs.
The length of the content will depend on your topic, the audience, and the format. Make sure your content is related to the headline, focuses on the main points, and delivers the message upfront. Remember to respect your audience’s time.
Use the same language your audience use. Avoid jargon and make it understandable for people who are new to your industry. Be straightforward and simple, and use more positive over negative language.
Define your voice, in other words, who is behind the voice, is it a person, a team, a mascot? Use a voice that is authentic to your business. With tone, you need to consider the audience’s state of mind.
Make your content easier to remember by using infographics and tables. Find out what motivates your customer personas and craft your topic around it. Remember to pay attention to the emotional impact of the content on your audience.